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Advantage Matix

Cornerstones of our enduring success

We have strategically carved a distinctive edge in the industry encompassing all aspects of business right from operations to distribution network and brand presence to a focus on sustainability. These have set the foundation for our objectives of sustained, fast-paced growth with enduring value-creation, aligning with our commitment to serve the agrarian economy.

Strategically located

Sole urea manufacturer in West Bengal catering to the high-demand, agriculture-centric eastern India market

Equipped with ready-to-use industrial land and utilities along with support infrastructure ensuring the ability to fast-track industrial projects

Assured long-term gas supply

Long-term gas supply agreement with GAIL for the supply of natural gas through national gas grid as a feedstock

Extensive distribution network

Robust distribution network comprising 1,021 dealers and 51,157 retailers across nine Indian states

Strong dealer network ensuring full coverage in core marketing territory

Multimodal connectivity

Proximity to the national highway facilitating costeffective nationwide deliveries, supported by seamless road and rail connectivity

Proximity to ports (Kolkata 170 km, Haldia 250 km) and to Airport (Durgapur Airport 40 km and Kolkata Airport 155 km), offering enhanced logistical efficiency

Private rail line connected to the National Rail Network ensures enhanced connectivity

Manpower excellence

Led by seasoned professionals having 100+ years of combined experience in the fertiliser industry

Experienced team of 100 sales and marketing individuals with on-ground experience

Team with project planning and operations skill sets

Trusted brand

Consistently delivering superior quality products and services with dependable availability

Dr. Fasal as a wellestablished and respected brand, positioned to meet the growing demand

Sustained new product development

Export and import capabilities

Access to two ports offering opportunity for efficient containerised cargo handling for international markets

Sustainable operations

Optimised carbon emissions backed by energy-efficient operations

Captive water treatment and effluent treatment plants

Execution and operational excellence

Ingrained ability to execute and manage world-class industrial manufacturing plants

Plant equipped with world-class technology and equipment