World-class manufacturing for exceptional quality and efficiencies
Revolutionising Soil Testing...
Revolutionising Soil Testing...
Specialising in providing high-quality crop nutrient products and farm advisory services, we play an integral role in India’s agricultural landscape.
It is with immense pleasure that I present to you our FY 2022-23 annual report, as we complete our first full year of operations.
In the past year, the Indian economy displayed resilience and thrived despite global challenges.
We offer a comprehensive range of crop nutrition and protection solutions.
We have strategically carved a distinctive edge in the industry encompassing all aspects of business right from operations to distribution network and brand presence to a focus on sustainability.
High-quality and cost-effective crop nutrient products are critical to drive agricultural productivity.
We are committed to enhancing agricultural outcomes and improving the lives of the farmers.
Soil testing is crucial for farmers as it assesses soil health, aids in crop and fertiliser selection, and pH level management.
As we aspire to transform into an innovative fertiliser manufacturing enterprise and expand into new segments of the agribusiness market, we place the highest value on our employees’ capabilities.
Advancement of the agri-food ecosystem is at the heart of our business. We firmly believe that this objective is intricately linked to our responsibility towards the planet and communities.
We are committed to community development, as evident in our proactive initiatives even before commencing operations.
Specialising in providing high-quality crop nutrient products and farm advisory services, we play an integral role in India’s agricultural landscape.
We offer a comprehensive range of crop nutrition and protection solutions.
We are committed to enhancing agricultural outcomes and improving the lives of the farmers.
World Soil Day (WSD) is observed annually on the 5th of December across the world. WSD was initiated with the objective of highlighting and promoting the importance of maintaining soil health by educating farmers and the public about sustainable practices.
At Matix, we support this movement to protect and enhance soil resources. Towards this, we conducted workshops to educate farmers about practices that enhance soil health, including crop rotation, cover cropping, and reduced tillage. These workshops emphasised the significance of healthy soil in crop production, food security, and environmental conservation. We encouraged soil testing and collected samples as well as provided guidance to farmers on balanced fertiliser application to ensure nutrient adequacy while preventing soil degradation.
We serve the farming community by fostering healthy relationships through engagement at events and village-level outreach programmes. These help us to get a better understanding of their challenges and their thought process through multiple planned as well as walkabout meetings.
Collaborating closely with dealers/retailers, especially those affiliated with Pradhan Mantri Krishi Samriddhi Kendra (PMKSK), we have linked farmers with PMKSK centres with the active participation of our area and territory managers (AMs/TMs).
These engagements effectively addressed farmers’ concerns along with showcasing our products and services, helping build trust and loyalty and demonstrating our commitment to their success. We focussed on understanding and addressing their fieldrelated problems (current crops, cropping patterns, pests, diseases, soil health) through tailored solutions, including advisory on optimally using our agri inputs and connecting them to farm services. Farmers are now educated on balanced crop nutrition, disease and pest prevention and beneficial government schemes. They are also introduced to Matix Soil Testing Services for optimising crop yields and balanced fertilisers use.
Additionally, we created brand awareness by showcasing our product quality and efficacy through demonstrations and testimonials from progressive farmers. To enhance the impact of engagements, various promotional materials were displayed including activity and product banners, actual product samples and informative posters. We also distributed informational pamphlets, brochures and branded materials (caps, pens, calendars, keyrings etc.).
Spot meetings conducted
Farmers benefited from each activity
Marketing territories covered
Meetings conducted
Farmers benefited from each activity
Marketing territories covered
The Government of India introduced the Pradhan Mantri Kisan Samruddhi Kendra (PMKSK) programme, aiming to convert retail fertiliser shops into PMKSK, a one-stop shop for the farmers' fertilisers, seeds and farm equipment needs.
Matix enthusiastically supported this initiative and proudly facilitated the opening of 1,453 PMKSK centres. Our centres at Jharkhand and Nalanda were notably among the few inaugurated by the honourable Prime Minister Narendra Modi during the initial phase and upon surpassing the milestone of 1 lakh PMKSKs.
The Farmers Training Programmes are vital to our commitment to empowering farmers with knowledge and resources, playing a pivotal role in educating farmers, promoting our brand, and contributing to the agricultural sector’s growth. Conducted across villages, PMKSK centres, mandis, and Krishi Vigyan Kendra (KVK), it engages diverse participants including agriculture experts (KVK scientists/subject matter specialists), managers, retailers, dealers and farmers.
Through these sessions, the team gathered insights on the farmers' field-related problems and accordingly provided relevant solutions.
They were also updated on the latest developments and farming techniques and tools for enhancing farm productivity and yield along with practical demonstrations and expert guidance for adoption. The initiative helped build stronger relationships with the agricultural community and establish Matix as a trusted partner.
Programmes conducted
Farmers benefited from each activity
Marketing territories covered
We conducted multiple dealer and retailer meets during the year to engage with these valuable networks, communicate essential information, and accomplish the set objectives. These events showcased various visual displays that enhanced the overall experience and communication of key messages such as product banners, informational posters and point-of-display items. To foster brand recall and appreciation, we distributed mementoes, Company-branded t-shirts and gifts.
In addition to these meets, our Managing Director interacted with many dealers across West Bengal, Odisha and Uttar Pradesh.
Our crop demonstration initiative aims to bridge the gap between traditional and modern farming techniques, focussed on boosting crop yields and showcasing the benefits of specific products and agronomy practices. It also helps highlight improved crop yields and physical characteristics, leading to substantial monetary gains and improved quality of life within farming communities.
The effort includes selecting a demo field and inviting farmers for product briefing, its application and stagewise description. They are encouraged to visit this field later to witness the remarkable difference in yield, physical appearance, and superior quality of harvests, which can enable access to premium markets and higher prices for produce. The programme thus empowers farmers to embrace modern agricultural practices, enhance income and secure the future of agriculture.
Local dealers are a crucial component, ensuring ready product availability to interested farmers and facilitating easy adoption. They also serve as a bridge between farmers and agricultural experts, providing essential guidance and support.
